2044 Franklin St, Oakland, CA 94612

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Join us in transforming neighborhoods, one block at a time.

Restoring Beauty. Reviving

25+ Daily Clients

Join the Movement Become an Ambassador
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  • about us

Restoring Beauty. Reviving Communities.

25+ Daily Clients

Our Beautiful Country, DBA Curb Appeal, is a movement dedicated to restoring the beauty and dignity of our neighborhoods — one home, one block, one city at a time.

20+ Best Awards

Proudly recognized with 20+ prestigious awards, we stand as a trusted leader in quality, innovation, and excellence — inspiring confidence and delivering results every time.

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Successful Projects

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Years Of
Experience

It started with daily walks through Maxwell Park, Oakland, where founder Paul LeJoy prayed over every street and saw the untapped potential in homes, families, and communities. What began as a spiritual calling quickly grew into a vision: mobilizing people of faith, real estate professionals, and civic leaders to beautify and bless our neighborhoods.
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Curb Appeal Awards

Honoring the Best of Our Blocks

Every year, Curb Appeal recognizes homes with outstanding curb appeal. These awards celebrate neighbors who take pride in their property, inspire others, and add beauty to the community.

Categories include:

  • Best Front Yard Transformation
  • Most Improved Property
  • Neighborhood Pride Award
  • Community Choice Award (voted on by neighbors)
  • Ambassadors

We don’t do this alone. We do it with people who care.

Our Ambassadors are the heart of Curb Appeal. These are community leaders and everyday heroes who step up to bring beauty back to the block.

Real Estate Agents

See hidden value and invest in community restoration.

Contractors

Serve families and help them create homes of pride.

Big Businesses

Spiritual leaders who bring prayer, love, and people-power to community renewal.

Police Officers & Firefighters

Public servants who protect and care beyond their duties.

Local Politicians

Civic leaders who advocate for safer, more beautiful neighborhoods.

Landlords

Everyday neighbors who pick up a broom, plant a flower, and lend a hand.

Cash Buyers

Join Curb Appeal as a cash buyer—invest directly in neighborhood restoration, support quick transformations, and make a lasting impact while strengthening property values.

Private Money Lenders

Partner with Curb Appeal as a private money lender. Your funding fuels community projects, empowers homeowners, and generates meaningful returns through beautification

Loan Officers

Serve families and help them create homes of pride.

Small Businesses

In Curb Appeal: Beautifying Homes. Reviving Neighborhoods., large corporations, franchises, and national brands.

The Middle Class

Because when the rich and famous lend their influence, resources, and voice to a cause rooted in community pride.

Realtors

They are the bridge between policy and people, and their role is both practical

The Rich and Famous

They take the vision that others dream about — and make it real, visible, and lasting.

The Poor and Low-Income

The middle class has always been the bridge between aspiration and achievement, between working- class resilience and upper-class resources.

How It Works:

Directory:

Ambassadors are listed on our website so the community knows who is helping lead the charge.

Join Us:

A simple sign-up form so new ambassadors can get involved.

Sponsor a Block:

Ambassadors can adopt a block, support a family, or sponsor a beautification project.

Nominate a Home

Know a property with great curb appeal or one that’s been transformed? Nominate it for a Curb Appeal Award.

Volunteer at a Cleanup

Grab a broom, a paintbrush, or a pair of gloves and help us beautify a street or block.

Adopt a Block

Partner with your neighbors to take ownership of one street and make it shine.
  • Get Involved

Every Block Needs a Builder. Every Neighborhood Needs a Neighbor.

Curb Appeal isn’t just about homes — it’s about people. We believe that everyone has a role to play in restoring the beauty and pride of our neighborhoods.

494 Kentucky Drive, Berkeley California

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Partner With Us

Businesses, churches, and organizations can collaborate with Curb Appeal to support community projects
Join the Movement

Transform Your Property. Transform Your Community.

We help restore neighborhoods by elevating both the beauty and value of your real estate one home, one block, one city at a time.

When you partner with Curb Appeal, you’re not just hiring a contractor — you’re fueling a movement that uplifts communities, improves property values, and strengthens neighborhood pride.

Contact Us

Curb Appeal Awards

Honoring neighbors who inspire pride through beauty.

Block Beautification Projects

Cleanups, landscaping, and small upgrades that make a big difference.

Ambassador Support

Training, resources, and recognition for those leading the charge.

Community Events

Celebrations that bring people together and inspire action.
  • Connecting Homeowners with Reliable Experts

Trusted Services for Every Home.

From landscaping to financing, Curb Appeal connects you with trusted professionals dedicated to restoring homes, beautifying neighborhoods, and supporting families. Find the right service partner to bring your vision to life.

Landscaping & Yard Care

Enhance curb appeal with professional lawn, garden, and landscaping services.

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Roofing & Siding

Durable roofing and siding to protect and increase home value.

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Painting & Finishing

Fresh colors and flawless finishes to instantly refresh your home.

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Windows & Doors

Stylish, secure, and energy-efficient windows and doors upgrades.

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General Contracting

Trusted contractors for repairs, renovations, and quality improvements.

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Financing & Loan Support

Easy financing and loans to support home improvement projects.

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  • testimonials

What do Our Client Says

Amazing service! The team was professional, efficient, and truly cared about our home. From start to finish, everything exceeded expectations. I highly recommend them for any home improvement needs.
Charles Edward Homeowner

Curb Appeal completely transformed our block! The cleanup day brought neighbors together, and now everyone takes pride in keeping our street beautiful.

Margaret Realtor

As a realtor, I’ve seen firsthand how Curb Appeal’s projects increase property value and bring hope back to communities. Their work makes a lasting difference.

Charles Thomas Volunteer

Volunteering with Curb Appeal was life-changing. Planting flowers and painting fences may seem small, but the joy it brings to families is priceless.

Charlotte Community Ambassador

Thanks to Curb Appeal’s support, our church adopted a block and brought new life to the neighborhood. It’s more than beautification—it’s restoration of dignity.