2044 Franklin St, Oakland, CA 94612

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About Us

Curb Appeal is a movement restoring beauty, dignity, and pride in neighborhoods through community-driven projects, partnerships, and lasting change.

Restoring Beauty. Reviving Communities.

25+ Daily Clients

Our Beautiful Country, DBA Curb Appeal, is a movement dedicated to restoring the beauty and dignity of our neighborhoods — one home, one block, one city at a time.
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Successful Projects

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Satisfied
Clients

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Years Of
Experience

It started with daily walks through Maxwell Park, Oakland, where founder Paul LeJoy prayed over every street and saw the untapped potential in homes, families, and communities. What began as a spiritual calling quickly grew into a vision: mobilizing people of faith, real estate professionals, and civic leaders to beautify and bless our neighborhoods.

Partner With Us

Businesses, churches, and organizations can collaborate with Curb Appeal to support community projects

What do Our Client Says

Meet the dedicated hearts behind Curb Appeal. Our featured team combines vision, skill, and passion—working tirelessly to restore beauty, uplift neighborhoods, and inspire lasting change, one block at a time, with every project they lead.

William James

21 property listed

Thomas Arthur

30 property listed

Margaret Mary

25 property listed

What do Our Client Says

Amazing service! The team was professional, efficient, and truly cared about our home. From start to finish, everything exceeded expectations. I highly recommend them for any home improvement needs.
Charles Edward Homeowner

Curb Appeal completely transformed our block! The cleanup day brought neighbors together, and now everyone takes pride in keeping our street beautiful.

Margaret Realtor

As a realtor, I’ve seen firsthand how Curb Appeal’s projects increase property value and bring hope back to communities. Their work makes a lasting difference.

Charles Thomas Volunteer

Volunteering with Curb Appeal was life-changing. Planting flowers and painting fences may seem small, but the joy it brings to families is priceless.

Charlotte Community Ambassador

Thanks to Curb Appeal’s support, our church adopted a block and brought new life to the neighborhood. It’s more than beautification—it’s restoration of dignity.