2044 Franklin St, Oakland, CA 94612

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About Us

Curb Appeal is a movement restoring beauty, dignity, and pride in neighborhoods through community-driven projects, partnerships, and lasting change.

We believe that the future and reputation of your community, your city, depends on what you do to your own home. It doesn't depend on any elected official, or anyone else. It depends on you. If your home looks great, people will notice it, and they may start to emulate you. Emulation creates a domino effect and before you realize it, the whole block begins to look beautiful, the whole neighborhood catches on. Pride of ownership sets in, crime is eliminated as people look out for each other. Property values are sustained, and the local government gets better as tax dollars go to keep up the roads, fund schools, rec centers, et al. Everyone benefits. What a beautiful world!!!

Restoring Beauty. Reviving Communities.

25+ Daily Clients

Curb Appeal is a movement dedicated to restoring the beauty and dignity of our neighborhoods — one home, one block, one city at a time. And it’s not just about the home. It’s about the people. The community. People knowing each other. Loving each other like themselves.

Join the movement today and become a part of something way BIGGER than you. Be the change that you want to see in the world. Don’t ask what your country, your city can do for you. What can you do for your city? It starts with your home. Your curb appeal.

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Homes Beautified

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Satisfied
Neighbors

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Years Of
Experience

It started with daily walks through Maxwell Park, Oakland, where founder Paul LeJoy prayed over every street and saw the untapped potential in homes, families, and communities. What began as a spiritual calling quickly grew into a vision: mobilizing people of faith, real estate professionals, and civic leaders to beautify and bless our neighborhoods.

Partner With Us

Local governments, small and big businesses, schools, colleges, religious and other organizations can collaborate with Curb Appeal to make and keep the cities they operate in beautiful. 


If you care about your community, your city, and feel as excited as we are, then join us. You can be a realtor, a loan officer, insurance agent, contractor, police officer, fire fighter, nurse, doctor, engineer, anyone who cares about curb appeal and safety. Own your block and become its ambassador.

What do Our Client Says

Meet the dedicated hearts behind Curb Appeal. Our featured team combines vision, skill, and passion—working tirelessly to restore beauty, uplift neighborhoods, and inspire lasting change, one block at a time, with every project they lead.

William James

21 property listed

Thomas Arthur

30 property listed

Margaret Mary

25 property listed

What do Our Client Says

Amazing service! The team was professional, efficient, and truly cared about our home. From start to finish, everything exceeded expectations. I highly recommend them for any home improvement needs.
Charles Edward Homeowner

Curb Appeal completely transformed our block! The cleanup day brought neighbors together, and now everyone takes pride in keeping our street beautiful.

Margaret Realtor

As a realtor, I’ve seen firsthand how Curb Appeal’s projects increase property value and bring hope back to communities. Their work makes a lasting difference.

Charles Thomas Volunteer

Volunteering with Curb Appeal was life-changing. Planting flowers and painting fences may seem small, but the joy it brings to families is priceless.

Charlotte Community Ambassador

Thanks to Curb Appeal’s support, our church adopted a block and brought new life to the neighborhood. It’s more than beautification—it’s restoration of dignity.